How To Kickstart Your Social Media Campaign

These are modern times. Every brand needs a social media manager to manage its social media account.

Due to this increasing demand, you might be interested in how to kickstart your Social Media Campaign.

Irrespective of whether you are new to social media, it is essential to have content that will interest the media as that would give you adequate engagement to build your brand.

Your content should share the same blueprints with your signature brand and its goals.

You can share content on your website or on social platforms like Instagram, Facebook, and Twitter.

The more engagement you pull off, the bigger your loyal fan base will be, which translates to more customers.

While it might be stressful to kickstart your social media campaign, this article will guide you on practical ways to do just that.

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Practical Ways to Kickstart Your Social Media Campaign

It would be best to implement practical techniques to kickstart your social media campaign. Some of these techniques include:

1. Collaboration

Collaborating with business followers is an effective way to kickstart your social media campaign. Have your business partner’s followers build your audience.

For instance, develop collaborative campaigns with other hairdressers in your area if you are a hairdresser.

Read also: Best Social Media Sites For Job Searching

2. Track Progress And Adapt

Tracking your progress and adapting to changes is an efficient technique to kickstart your social media campaign.

All the most popular social media platforms have tools to track the data associated with your campaigns. Use these resources to ensure you hit the number of people you target. If not, make the necessary changes to get the right followers.

3. Be Active

Not being active makes it ineffective to start your social media campaign

The long silence between campaigns can cause fans to forget about you or decide to stop following you.

Get ready for a new campaign once your previous campaign is over. Stay in your follower’s minds with regular posts.

4. Set An Objective

The more precise your objective is, the better your approach will be.

Some policies may require different approaches that emphasize various forums.

5. Be Intentional To Your Followers

Regardless of what you are doing, make it easy for followers to buy your idea.

Make it clear to your fans what you want them to do, and make it easy for them to do it.

6. Manage Your Account Well

Make it your aim to manage your account well when you kickstart your social media campaign.

If you are a small business and do not have the resources to commit to a social media manager, keep practicing social media skills and get the priority of your employer to oversee your marketing. If the incumbent lacks skills and knowledge, invest in job training.

Successful campaigns require more than just a few tweets or updates from Facebook. Social media professionals with the proper training and knowledge know the right trends and topics and how to use forum tools to their advantage.

Read also: How To Navigate The Job Market Using Social Media

7. Maximize Other Social Media Platforms

To reach more people, you need to use more social media platforms relevant to your business. Facebook, Instagram, and Twitter are the basics but don’t forget about Google+, Pinterest, Linkedin, and even Youtube.

The more you use different platforms, the more likely you are to attract followers to all of your social media accounts.

8. Maximize The Ads And Promotion Feature

Ads and promotion features of social media accounts can boost and kickstart your social media campaign.

Distributing coupon codes on social media will help increase your engagement rates and your followers’ popularity.

However, using this post more often can lead to a decrease in followers or lower engagement because followers tend to tune your post. 

9. Create Your Hashtag

Creating your hashtag is a unique way to kickstart your social media campaign.

That way, people looking for information about a product or event can follow the hashtag.

A hashtag can lead people to your social media accounts, which can help them become better informed about your business or organization.

Even if they do not track your account, they may follow a hashtag to see what you or others have sent you about your business.

Also check: How Hashtags Can Help Your Job Search

10. Post Triggering Content

Asking your fans questions will spark a lively discussion and give you valuable consumer feedback on future marketing decisions.

In addition to photos and video posts, there is a high level of sharing and most exciting questions on Facebook and Twitter to engage your fans.

Creating the most engaging content should be a priority for all business owners. If you are starting to develop a social media presence or are just stuck, there are many ways to increase engagement and build your community.

11. Offline Promotions

Driving traffic in both directions between your business location or website and your social media accounts increases your customer base while growing your followers.

It is easy to get too caught up in the online promotion of your social media accounts until you miss one of the most effective ways to promote them: with your product.

If you are a radio station personnel, promote your social media accounts.

Upgrade your print and social media accounts if you are a newspaper or magazine.

12. Employee Account

Manage your employees’ professional social media accounts by establishing an appropriate username policy and promoting your product. Include your phone numbers in your Twitter usernames

You already have a small army ready to help build your followers. Your employees may be currently using the social media platform.

With their fans and followers interacting with your social media accounts, they can raise awareness of your product while drawing people to you directly.

Read also: How To Attract Employers With Your Personal Brand

13. Post A Question To Spark Conversation

Despite photos and video posts, there is a high level of sharing, and posts on Facebook and Twitter have a high level of commentary.

Asking your fans questions will spark a lively discussion and give you valuable consumer feedback on future marketing decisions.

14. Have A Signature Style

Having a signature style is the blueprint for kickstarting your social media campaign.

It would help if you were known for a unique pattern. Start by creating a social media strategy that fits your brand’s voice and decide your social media goals.

Afterward, you should promote your social media pages to your website and marketing materials to gather followers.

Once you have built a community, you are ready to start posting.

15. Contest Post

Contest posts get some high engagement prices because, well. Ideas for entering a social contest may include your followers using hashtags to find a trending campaign, sharing your posts, such as your pages on social media, or captions with an anonymous image.


There are different ways how to Kickstart Your Social Media Campaign. Whatever technique you employ, it is vital to have a signature style, a blueprint associated with your brand.

It ensures your brand is unique from others. 

Be at the top of your game.

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