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What Is Email Marketing?
This is a form of direct marketing which uses customized emails to inform your email list about your goods or services.
Additionally, it can be used to persuade your email list to carry out a certain activity, such as making a purchase, scheduling a demo, signing up for a trial, or signing up for an event.
Four billion people use email every day, making email marketing a low-cost but tremendously powerful digital communications medium. Additionally, it’s a simple approach for recruiters to interact with candidates one-on-one and may lead to new chances.
A very successful digital marketing tactic is email marketing. Prospects are turned into consumers through effective email marketing, and one-time purchasers are transformed into enthusiastic fans.
Email marketing regularly outperforms all other marketing channels as the most direct and efficient way to engage with prospects, nurture them, and convert them into customers.
Email Marketing Content In Recruitment And Hiring Sector
Even in the era of various recruiting tools, emails are a great way to communicate with potential applicants.
Recruiters can interact with potential prospects when they employ the right techniques. Additionally, you can monitor a candidate’s advancement throughout the hiring procedure.
Regardless of how effective email marketing may be, in order to keep leads and clients coming back, you need to have an effective funnel system or email marketing content that will consistently capture their interest.
Those in the recruiting and hiring industry can gain significantly from email marketing in two different ways:
You are more likely to be thought of when someone intends to change professions thanks to the ongoing contact via emails. Regular newsletters and other helpful materials will leave a positive impression on them and raise the likelihood that they’ll get in touch with you.
You can establish authority through emails by sending out a weekly or biweekly email newsletter with a list of useful articles and job ads relevant to the subscriber’s area of interest.
Additionally, your readers frequently regard you as a subject-matter authority. This greatly aids in encouraging applicants to move forward who aren’t sure about anything.
Because of this, email marketing is the preferred method of communication for 85% of recruiters when establishing relationships with candidates.
Read also: Sell yourself Vol. 2 (While In The Job).
Ways Recruitment Leaders Can Transform Their Email Marketing Content
Personalize Your Email Content
Segmentation makes it possible to offer specific content, but you can go beyond and deliver personalized content that sounds more intimate.
Using the subscriber’s first name when speaking to them is a fantastic place to begin. Based on how someone interacts with your emails, you can further add customization strategies.
On their birthdays, wish them a happy birthday. Send them connections to appropriate content for skill-building based on the talents they’ve listed on their resume.
Make suggestions for occupations based on the educational institutions they have attended.
They will know you care about them and aren’t just another name on the list if you send them individual emails. This promotes the development of deep connections.
Use A Compelling Subject Line
Everyone reads the subject line of emails as soon as they receive them. By convention, the email copy should be summarized in the subject line. Your prospect will determine whether to open the email or dismiss it based on the subject line.
Therefore, it’s critical to choose a subject line that encourages the reader to open the email.
The secret is to use a brief yet impactful phrase to pique the subscriber’s interest.
Using Automated E-mails For Reminding Schedules Or Interviews
Email automation is a blessing. Automated emails help to remind clients of schedules and interviews. Individual emails can be set to automatically send when a predetermined trigger condition is met.
This will automatically remind your candidates to attend job interviews or receive periodic emails containing topics of interest to them.
Read also: Sell Yourself vol. 1 ( Before The Job)
Set A Reliable Call-To-Action Button
Regardless of the objective of your email campaign, it is critical for your email copy to pique the interest of your subscribers and send them to a call-to-action button that leads them to the following action.
It can be to read an instructive article, update their profile, or download a tool you’re providing.
Your readers can either click a button in your email template to be taken to the right website, or you can provide a distinct plain-text link, depending on how your email template is designed.
The call-to-action copy must be actionable; utilizing direct, conversational language like “Download your copy” or “Update my profile” is preferable to using generic terminology.
Optimize For Mobile And Make It Scannable
Today, cell phones and other handheld devices are used to open the majority of emails. Therefore, it’s crucial to check that your email template opens properly on mobile devices.
This would imply that the subject line must be brief enough to fit in the typical mobile device perspective.
The call to action button needs to be large enough for a thumb to tap. The email copy’s font size should be large enough to be read at arm’s length.
Additionally, consumers will only scan through your email’s content for 12 to 15 seconds before moving on to the next one.
Therefore, it is crucial to format your email copy so that it is simple to scan. and still, learn everything crucial in one sitting.
The amount of engagement of the mailing list’s members has a significant impact on how effective an email campaign is.
Using various lead generation techniques, you may encourage prospects to subscribe to your emails. One of the best ways to get them to sign up to your email is by :
- Providing a recruitment incentive
- Give a free resource that can be downloaded.
- signing up for a free webinar
Signing up shows that your potential customers are interested in receiving emails from you. Additionally, by asking about preferences during sign-up, you might learn crucial information about what a particular talent is seeking.
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