Whether you want to start writing blogs as a beginner or make blogging part of your strategy to expand your business, writing blogs is a good way to share your knowledge and ideas with the world.
When you write a blog, you get to write about your favorite topics, your interest and build a community of readers interested in your work.
In this article, you’ll have a guide on how to write a blog and by the time you are done reading, you would have a clear idea of how to write a blog and effectively express yourself in ways that stands out.
What Is a Blog?
A blog is an article, news piece, or guide that’s published in the blog section of a website.
A blog is educational covering specific topics or queries.
A blog contains 600 to 2000 or more words, images, videos, infographics, and interactive charts.
How To Write Your Blog
- Brainstorm blog title
Before you write your blog, you have to first write your blog title.
If you want to write a blog, take time to brainstorm for a blog title that draws readers and leaves them wanting more.
Let your blog title narrow in on something specific promise the readers the solution to their problems.
Do your research and in a smart way, get headlines from well-established blog sites.
Your blog title should be tangible, let it show you understand your reader using your sensory words.
Don’t give away too much information in your blog title, making your reader curious.
g a blog title, write about 7 different versions of the same blog title.Some tips if you are having trouble brainstorming blog titles are:
- Change the blog title scope
- Adjust your time frame
- Choose a new blog audience
- Use a positive or negative approach
- Introduce a new format
- Refine your blog title with keyword research
Part of writing a blog title involves finding low keywords searches in Google.
So after doing a brainstorming session for the blog title still carry out keyword research.
This SEO practice is used to check which blog title will rank more in online searches.
To start your keyword research:
- Identify the general topic of your blog
- Put the term in keywords research tools like Ahref, Moz, Ubersuggest or Wordtracker
- Scan the list of related keywords that appear and select keywords with lower search volume
- Put that keyword term in the research tool again
- Choose a related keyword with a low search volume
Once you have your keywords, you can use them to structure your blog content too.
Google those keywords and study what other blogs that wrote about that content to get ideas on how to structure your own blog.
- Define your audience
Now you need to have a clear target of your audience for your blog post.
Your audience depends on the type of blog you are writing on.
To be able to define your audience, you can look at similar blogs and consider who they are writing for and the assumptions they make about their readers.
You can use online forums and social media to find your audience and create content that gets their attention and answers their questions.
You can also google the keywords of your blog title and search to get insight into what your audience needs from your blog content.
- Create an organized outline
Most times, when writing blogs, you have a lot of information you want to share with your readers.
To make your blog organized, you have to create an outline, it can be sections, tips, rules, steps, or lists.
To outline your blog content, share the content in different sections with descriptive headers.
You can have major sections and subsections with detailing that make your blog content easier for your readers to understand.
The best way is to outline your blog first before you start writing, so you’ll know what sections to write about.
If it’s a step-by-step or a tips guide blog you are writing about, then you can create an organized outline by listing out the main points as the major sections.
- Write engaging content
Writing blogs like other forms of writing has an introduction, body, and conclusion.
You need to write engaging unique content in the introduction most importantly.
Your introduction can make readers interested or not.
You can start your blog introduction with an interesting fact, unique story or engaging joke.
Also when writing your blog introduction, briefly describe what the blog covers and how it will provide solutions to the audience.
The next step is writing your blog body and this can be done by building your outline with unique contents.
If you are having grammar troubles, you can use tools like Power Thesaurus, ZenPen, or Cliche Finder.
Avoid repetition of words and offer your insight, experience, and research advice in your blog body.
In the concluding section of your blog, you can wrap up your blog title or share your closing thoughts in one or two sentences.
The concluding section of your blog could be a sentence, phrase, or paragraph but you must end the writing on an engaging note.
- Pick relevant images
When writing a blog, you have to use images that are related to your blog title, content, and keyword.
The images should illustrate your blog’s main points and add value to your blog.
Take extra time to pick your blog’s featured image, which is directly under the blog title.
- Edit and publish your blog
Writing a blog at times can be hard and tasking but editing it is most times harder and more tasking.
Editing your blogs is not only checking your grammar, sentence structure and removing some words, but you also need to remove unprofessional content.
Some tips when editing your blog include:
- Avoid repetition of words and sentences
- Read your blog out loud to check the flow
- Have a friend or colleague read your blog
- Let your sentences be short but informative
Your blog needs to have more quality than quantity, and when you are satisfied with your blog, you can publish it.
- Promote the blog post
Now you’ve written your blog, you need to promote the blog post so readers can get to read it.
The most effective ways to promote your post are through social media and email marketing.
Social media marketing gives your blog post a wider and more diverse audience.
Email marketing allows you to have direct communication with your audience.
Whichever marketing strategy you choose, actively engage your readers on a daily basis.
Tips For Writing Blogs
- Conduct research to get your blog content
- Outline your contents to make your blog skimmable
- Include engaging and unique content
- Choose a picture with images, graphics, or video.
- Use the Grammarly tool to catch mistakes.
- In your introduction, you can start by telling a story.
- Each sentence should contain needed information
Writing a blog for the first time might be stressful but with practice over time, you’ll write blogs like a professional.
Now, you can start writing your blog filled with unique and engaging content.
Have a great day.