10 Clinical Trial Recruitment Strategies That Work

Clinical trials are an integral part of drug development. 

Without them, it would be impossible to test a potential new drug or treatment on humans. However, recruiting patients for these studies can be a challenge due to their limited availability and high cost.

 In this article, we will look at some clinical trial recruitment strategies that work and have been proven effective in increasing the number of participants in clinical trials.

Article Road Map

Clinical Trial Recruitment Strategies

Clinical trials are an integral part of drug development. 

Without them, it would be impossible to test a potential new drug or treatment on humans. 

Below are some clinical trial recruitment strategies that work:

1. Know Your Patient Population.

The first thing to do is to know your patient population. 

This means knowing the demographics of your patient population, including their age and gender. 

It also means knowing their language, cultural background, and their socioeconomic status. 

Finally, it’s essential to learn about where in the world your patients live.

This will ensure that you reach them with appropriate messaging and materials, if not in person, then via phone call or email.

The second strategy for recruiting clinical trial participants is having a solid online presence optimized for the language of each country where a study is being conducted. 

For example, suppose an American clinical trial looks at cancer treatment options for patients suffering from lung disorders such as COPD (chronic obstructive pulmonary disease). 

In that case, it might make sense for researchers from this country who speak English fluently enough to participate.

This is because there will be no other way around communication barriers when conducting research abroad.

2. Leveraging Your Company’s Brand

If your company has a strong brand, you can leverage that to attract patients. 

You could use the company’s website or social media accounts to promote the trial. 

It would be best if you also considered using newsletters and other communications tools to disseminate information about the study and its importance to your customers.

3. Creating A Compelling Study

Make sure you’re offering the right study for the right patient. You should create a study that is attractive to patients, and not just any old clinical trial will do. 

An excellent way to assess whether or not your study is attractive is by asking yourself these questions:

  • Is there something special about this clinical trial?
  • Does it offer benefits worth participating in, even if it means giving up other opportunities or treatments?
  • Will I have access to new technologies and treatment options through this program? 
  • If so, why shouldn’t I try them out before deciding whether they’re worth participating in my research project?

Make sure you have support staff ready and available when needed during the implementation phases of working with volunteers directly involved in conducting studies themselves.

4. Tell Healthcare Providers About Your Trial.

Get the word out to healthcare providers by telling them about your trial and why it’s important.

Provide them with information about the study, including any unique features or benefits for patients who are interested in participating. 

You can also provide contact information for more detailed information, such as eligibility requirements and costs associated with participation in the study.

Ask them to refer their patients to you if they want to participate in one of your clinical trials. 

If you offer incentives like travel reimbursements or stipends while they’re awaiting results from other studies before starting on yours, this will encourage them and others.

Read Also:

5. Make Your Trial Member-Focused And Friendly.

The first step to creating an effective trial is to ensure it’s easy for people interested in signing up. 

Trials that require less effort or clarity will be seen as a barrier and will only attract a few participants. 

A good way to ensure this is by using plain language, keeping your design simple, and providing a FAQ section for any questions about the trial. 

It’s also important that your trials have a clearly defined sign-up process that involves only a few steps or confusing workflows.

6. Meet Nonprofit Partners And Patient Advocates.

An efficient way to get the attention of nonprofit organizations is by working with them. 

While you may be looking for funding from these groups, knowing who your partner is and why they want to work with you is also useful. 

For example, if any advocacy groups in your area are focused on the same disease as yours, reach out and see if they would like some help championing their cause.

7. Follow Up On Email

After you email a potential participant, following up with them is important. 

This can be done through phone calls or in-person visits at their home or office. 

It is also vital to keep track of who has yet to respond or call you back after several follow-ups and reach out again if necessary. 

Your list should contain emails from all participants, so you have an organized way of tracking who has yet to respond, especially if this happens at the beginning of recruitment into your trial. 

You will want these people on your radar because they might be interested in participating but haven’t just been involved.

However, if they do respond positively, then great, keep following up until everyone has been contacted successfully or cancelled.

8. Work With A Patient-Centric Clinical Trial Recruitment Company.

When you work with a patient-centric clinical trial recruitment company, you’ll have the support of someone who understands how important it is for patients to feel involved in their research. 

This means they’ll understand the importance of ensuring that the people taking part in your study know what’s going on and why.

They’ll also be there every step of the way to help you make sure those expectations are met.

You may also want to consider working with a patient-centric clinical trial recruitment company if:

  • Your study requires large numbers of participants. They can help recruit them more quickly than other companies do because they have access to larger pools of candidates;
  • You have questions about how best to get started recruiting participants or what kinds of materials should be used when recruiting potential subjects;
  • You need assistance designing an effective marketing campaign around your study’s goals so that people will send applications through email campaigns instead of cold calling directly at home.

9. Use Search Engine Optimization (SEO)

Search engine optimization (SEO) ensures your clinical trial is visible on search engines like Google and Bing. 

It can help you find patients who are looking for clinical trials, as well as attract more traffic to your website.

You can use SEO to research what’s being searched for or even see how your site ranks in the top 10 results when someone searches “clinical trials” on Google or Bing! 

SEO also gives you an idea of where medical professionals are coming from.

If they live near one another, it would be worth trying out local networking events.

10. Make Use Of Localized Lab Service Options.

Local lab services can be a great tool for the recruitment process. 

Not only can they offer blood draws and another testing, but they also have local access to study logistics such as patient follow-up and communication with patients. 

This can be especially helpful when you’re recruiting patients from remote locations or regions where no other clinical trials have been conducted before.

The ability to recruit patients quickly is an essential part of any clinical trial. 

When working with a CRO like Aditi Labs, you have access to a huge network of local doctors who can help you find patients as soon as possible. 

The faster you can get your study underway, the more likely it is that you’ll be able to complete it successfully within the allotted time frame.


1. What Is Clinical Trial Recruitment?

Recruitment in a clinical trial includes the following steps: Identifying or sourcing potential participants who may be eligible. Discussing all aspects of the trial with them, ensuring comprehension and voluntariness, and obtaining informed consent for participation.

2. What Is A Research Recruitment Strategy?

Recruitment for participation in a research study involves providing potential participants with a full explanation of their participation in the research, including an explanation of the overall research project.

3. What Are The Three Challenges To Patient Recruitment In Clinical Trials?

Common barriers like financial costs, travel time, and miscommunication can greatly impact the speed and success of patient recruitment.

4. What Are The Appropriate Ways To Recruit Subjects?

Advertisements, flyers, information sheets, notices, internet postings and/or media are used to recruit subjects.

5. What Is Your Strategy For Recruiting Patients For Clinical Trial Monitoring?

Connect with local healthcare providers, nonprofit organizations, and patient advocates.

7. What Are The 5 Research Strategies?

The research strategy provides the overall direction of the research, including the process by which the research is conducted. Case studies, experiments, surveys, action research, grounded theory, and ethnography are examples of such research strategies.

8. What Makes A Good Clinical Recruiter?

Successful recruiters have the intuitive skills of a detective, a top salesperson’s charisma, and a guidance counsellor’s listening skills.


Hopefully, you are now informed on clinical trial recruitment strategies that work.

In today’s competitive market, clinical trials are more valuable than ever. 

They provide you with the opportunity to prove your drug’s effectiveness and help you secure financing and gain access to new customers. 

Good luck with your clinical trial recruitment strategies.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.