The LinkedIn profile system is one of the most important parts of your online presence. It’s your opportunity to market yourself and connect with potential employers and clients.
However, if you’re not using LinkedIn correctly, you could miss out on opportunities that could benefit your career.
This article guides you on how to make your LinkedIn profile stand out among the many profiles on the platform.
Granted, there are many ways you can use LinkedIn effectively, including posting updates about what you did yesterday, but there is a more effective way.
Rather than coming up with something completely new every day, there is one way that most people miss: ensuring they professionally project their personality.
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About LinkedIn
LinkedIn, as a social media platform, is an American online business and employment service operating through a website and mobile applications.
Launched on May 5, 2003, the platform is primarily used for professional networking and career development, allowing job seekers to post their resumes and employers to post job openings.
The purpose of this platform is to connect the world’s professionals to be more productive and successful.
- LinkedIn is a valuable networking resource for professional and business professionals.
- To get resources and support,
- Build relationships with potential customers, clients, and partners.
It’s ideal for home-based business owners, freelancers, and commuters as it can help them build their businesses and career and stay connected to the outside world.
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How To Use LinkedIn
The LinkedIn platform and system are different from other networks, which makes learning how to use the platform a little more complicated than learning to use any other social network.
The first step, however, is to get started by creating a personal account and LinkedIn profile.
The networking on LinkedIn is more complex. You may not find members posting cat videos or pictures or statuses, as it were, of what they made for dinner.
The LinkedIn site is for professionals, so every posting and profiling is focused on careers and business. You will want to be professional as you build your profile and seek connections, referrals, and referrals.
How Important Is Your Linkedin Profile?
Today many LinkedIn users take profiling for granted and underestimate the potential they can bring to the network. Do you have a LinkedIn account? When last did you update or complete your profile profiles on the network?
Many people fail to see the usefulness of the LinkedIn platform as compared to other popular social media platforms like Facebook, Twitter, and Instagram.
However, this is not true. There are opportunities available for professionals looking for jobs or businesses to delve into.
You can see shared announcements about popular events related to their focus, which helps with job and business opportunities.
Your profile speaks credibility and trust to your employers and hiring managers. They use it to cross-check all the connections and referrals listed on your profile.
Every time you get a call or email from a recruiter through LinkedIn, you should know that they have reviewed your profile.
Your profile is like a testimonial from a real person, giving it an edge over a traditional resume or resume.
You might spend time and money understanding how to make your LinkedIn Profile stand out.
A professional and well-written LinkedIn profile has endless benefits. You can expand and share your knowledge and connect with like-minded professionals.
From business to job opportunities, LinkedIn will help you in the best possible way to get your desired job with minimum effort.
How To Make Your LinkedIn Profile Stand Out
Now that you have seen the importance of a professional and well-thought-out LinkedIn profile, how then do you make it stand out?
Add A Professional Photo Of Your Face
Adding a professional photo of your face is a must. How can you do this?
- Use a headshot that shows your face and shoulders. This will help LinkedIn users identify you as an individual and not just another profile in the sea of others they’re looking at.
- Take photos in natural light, with minimal makeup or hair styling, so there are no unnatural shadows on the face. It should look like you, but professionally done, not like someone who decided to take some selfies while having brunch with friends at their favorite coffee shop this morning.
- Be sure the photo isn’t too dark, and void using old photos if possible because they may not look great if viewed from different angles or when enlarged on other platforms such as Facebook or Twitter.
Use Your Name As The Profile URL
Your profile name is your selling brand, so it is important to use it as the profile URL.
This will make it easier for people who follow you on LinkedIn to find you and view your profile, which is especially helpful if they’re looking for someone with similar skills or expertise in their field.
This also gives consistency across all of your social media platforms. If someone sees that “Tom Hanks” has an account on LinkedIn and Instagram, they know exactly what kind of person they will get from each platform.
Use a memorable phrase instead of just linking directly back to yourself. For example, Tom Hans: Hi Everyone, I’m Interested In Learning More about…
Add A Background Photo
Adding a background photo is the easiest way to make your profile stand out. It can be a photo of you at work or a picture of your favorite place to work.
If you don’t have any professional photos available but would like to add one, go ahead and do so!
The photo should be done in landscape mode, not portrait mode, and should not be scaled down too small.
Customize Your Linkedin Profile URL
How can you achieve this?
- Make sure your URL is easy to remember.
- Make sure it’s easy to spell.
- Make sure it’s easy to type.
Don’t use numbers or symbols in the address bar, such as 1-800-555-1234 (1-800-555-1234). Avoid spaces and special characters like hyphens (-) or parentheses (()). Don’t use underscores (_) either. They might look good on paper, but they’re hard for people unfamiliar with how LinkedIn works.
Write A Compelling Headline
Your headline is the most compelling and essential part of any LinkedIn profile. It is where you will get people to click, so you must write a compelling headline to draw them in and keep them reading.
To do this, use keywords relevant to your field and ensure it’s clear and concise. Your headline should include at least three keywords or phrases.
The more specific, the better. This means no “best” or “top-rated” here; instead, say what exactly makes you stand out from other professionals in your field.
If possible, try using an example from one of your previous projects as inspiration for what types of things might be included in a compelling LinkedIn headline like yours could become.
Include Media In Your Summary
The summary is where you can get away with being creative since it’s only visible to people who are already connected to you on LinkedIn.
Here are some tips:
- Choose a photo that accurately represents what you do and why other people should follow your career path. If possible, include multiple photos, so they’re easier to see when scrolling through profiles looking at similar jobs and companies.
- Don’t be afraid to use images or videos from events or projects related to work, and they will show off what makes you stand out!
Connect Your Twitter Account
Another interesting way to showcase your personality is by connecting your Twitter account. This will allow you to use the same username and bio on both platforms, which gives a strong impression of consistency and professionalism.
Connecting your LinkedIn account with a personal Twitter profile allows users who follow both accounts to see both profiles at once, making it easier for them to find relevant information about their potential new hire or client.
To connect between these two social media platforms:
- Click on “Connect” in the upper right corner of each page (note: this may not appear if you’re logged out).
Update Your Status Regularly
As a professional, it’s important to keep your LinkedIn profile up-to-date. There are many ways you can do this:
This is the most basic element of ensuring your profile reflects the professional world in which you operate.
If someone follows or contacts you on LinkedIn, they should be able to see what’s happening with your company or organization. If there’s an article or blog post about something related to work you have done recently, feel free to share it.
The more people who know about these things make for better connections and increased exposure for yourself and/or your company name is mentioned in articles/blogs post, etc.
Remember to comment on other people’s posts too. Even if it doesn’t seem like there’s much value added by adding comments, chances are good that some connections may find value in hearing from others who share similar interests.
Follow Companies You Are Interested In Working For
This is a great way to learn more about them and their culture. You can also see what they are posting about, giving you ideas for your posts.
You can also see who they are following, which gives you an idea of how connected they are with the company or organization they’re trying to get into.
Ask For Referrals From Colleagues
Recommendations from other professionals are a great tool to use on LinkedIn. It is very okay to ask for referrals from their peers, and it’s a good idea. Try to ask for confirmation regularly throughout your career.
If you follow these simple steps, we believe you will get more out of your LinkedIn profile than before.
Developing your profile is a great tool to open doors to new opportunities, build relationships and make you think about your future completely differently.
Summarily
Follow these tips when setting up or refreshing your LinkedIn profile, and you will get callbacks in no time. You will definitely stand out from the crowd.
Additionally, you will get more attention from recruiters, and recruiters love to see that kind of commitment on a resume.
They also love seeing how many connections you have because then they know there will be plenty of candidates for interviews if they want someone specific.
Conclusion
The LinkedIn profile is the most popular way for employers to find new talent, so if you want to stand out from the crowd and get noticed by recruiters, you need a professional profile on this social media site.
Follow these tips on how to make your LinkedIn profile stand out when setting up or refreshing your LinkedIn profile, and you will get better results.
Good Luck!