Well, if you’re a marketer, that elevator pitch is the key to unlocking new relationships and opportunities
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Introduction: What Is An Elevator Pitch?
An elevator pitch, also known as an “elevator speech”, is a short, persuasive speech that you can use to introduce yourself and your business.
It should be no more than 30 seconds long, and it should describe what you do and what makes you unique.
You can check: How To Give An Elevator Pitch (With Examples)
Components Of A Killer Elevator Pitch
The components of a successful elevator pitch are:
1. The Hook
Start with an interesting fact or story about your company or product to capture the listener’s attention.
The next step is to describe the problem that you are trying to solve.
This will make your listener want to know more about your solution and how it can help them.
2. The Solution
Describe how your company or product solves the problem.
Your elevator pitch should describe how your company or product solves the problem.
For example, if you are selling a new type of sunscreen, you might say that it blocks both UVA and UVB rays, making it safer and more effective than other sunscreens on the market.
If you are pitching a new business, you can describe how your business will solve the customer’s problem.
For example, you might say that your business offers cheaper prices or better customer service than the competition.
The most important thing is to be clear and concise.
3. The Ask
Explain what you need from the listener, such as their contact information or a meeting.
Start by explaining what you do in clear and concise terms.
Then, explain what the listener can expect if they work with you or invest in your company.
Finally, ask for what you need from them, whether it’s their contact information or a meeting.
4. The Call To Action
Tell the listener what they need to do next. This can include asking them to visit the website, give you their email address, or invite you to a meeting.
Tips For Writing Elevator Pitch
Here are a few tips for writing a killer elevator pitch
1. Start by introducing yourself and your business. This is the most important part of your pitch.
You should be able to tell your audience about yourself and your company in a short amount of time.
2. Next, describe what makes you different, or better than everyone else.
No one wants to work with the same person they see on every demo reel. You should be able to tell your audience something that makes you better than anyone else.
3. Describe your target market.
This will help you narrow down your target audience, which will make it easier for you to get appointments.
Remember that your elevator pitch should be tailored to the person you’re speaking to.
If you’re speaking to a potential client, focus on the benefits of working with you.
If you’re speaking to a potential investor, focus on the potential return on investment.
4. Tell your story. This is where you get to use the words and phrases you picked up in Step One.
Your story should be easy for you to relate to, and it should have a clear beginning, middle, and end.
5. Finish with a closing statement.
Make sure you tell the person in the elevator who you are and why they should meet with you.
6. Practice your pitch until you can deliver it flawlessly.
Start by writing down what you want to say.
Then, practice until you can deliver it smoothly and confidently.
Use strong language that communicates the benefits of your product or service.
Be clear and concise, and make sure your pitch is relevant to your audience.
The best way to practice is to find someone who will listen and give feedback.
Example Elevator Pitches
1. “I’m a doctor and I want to help people who feel like they don’t belong anywhere. Not only do we have the answer to this problem, but we’re also helping at-risk youth and veterans find their place in the world. We’re at the forefront of this important research because we have the funding and resources to do it.”
2. “I’m a designer who’s created a new type of furniture that fits in any space and is guaranteed for life. I’ve partnered up with a furniture company to bring this idea to the market and I want to share my vision for how it will change the way we live.”
3. “I’m a successful entrepreneur who wants to help people realize their dreams. I’m so sick and tired of seeing people waste their lives on goals they never achieve.
I want to create a company that helps them realize their dreams, so they can have the life they deserve.
Elevator Pitch Template 1: The Problem You Solve
“I’m an accountant. I help businesses save money on their taxes.”
This elevator pitch focuses on the problem that the speaker solves. It’s concise and easy to understand, and it paints a clear picture of the benefits of working with the speaker.
Elevator Pitch Template 2: Your Unique Selling Point
“I’m a personal chef. I cook and deliver your meals, wherever you need them.”
This elevator pitch highlights the speaker’s unique selling point, which is what sets them apart from other service providers. It focuses on what makes their business different from anything else that’s out there.
Writing a killer elevator pitch is an important skill for any entrepreneur.
By mastering the art of persuasion, you can put your business in the best position to succeed.
Remember to keep your pitch focused and concise, and make sure to personalize it specifically to the company you’re pitching to.
Finally, always be prepared to answer any questions the interviewer may have!